Over the past six months I had to rest twice in Egypt in Hurghada. stating a fact, at 70% of Russian tourists from the total number of tourists in the city is not for sale of Russian newspapers and magazines. The same pattern of nearby El Gouna, I think, throughout Egypt, too, and not just in it. In front of our hotel in the shop every morning were fresh German and English editions. On the seller a question about the Russian media, the answer that they do not and never was. In any hotel in Hurghada (from 3 to 5 star) on television a Russian-language channel RTR-Planeta “(incidentally, not the best), where, for example, news, sports virtually unrecognizable. During my last holiday in May, 2008 held the world championship in ice hockey. In vain, dozens of Russian men, but our hotel, change channels, not one involving the translation of our team was not (German channels showed a couple of times his team, while it is not eliminated from the tournament). Thanks to an unknown Arabic channel, broadcasted live on the final game of the championship. Just imagine, no matter how strong demand is: “Sport-Express” or “Soviet Sport”, and “MK” with Pravda. We lived in a German hotel, so we still have rescued our former compatriots who have migrated to Germany, they shared with us the news, mocking us with this. I think that our media have a lot of strength and money spent on subscriptions to readers, acting aggressively and purposefully. They conduct prize drawings, make tangible discounts in the form of preferential subscription, while forgetting about the whole “undeveloped field – our tourists abroad. The number of holidaymakers abroad each year increases, I think that soon the number of readers abroad would be comparable to the number of subscribers to the motherland. Of course, I do not know all the intricacies and difficulties of printing business here in Russia and the delivery of media to the reader, and even abroad, but foreign media come back in a timely manner, then all difficulties can be overcome. Business without the hassle does not happen. Each day, only to Hurghada, every half-hour Boeing has delivered hundreds of our tourists, who are doomed to hunger for information. Probably not one I return home, first rushed to the airport to buy Russian newspapers. Gentlemen entrepreneurs working in area of delivery media in your business niche unfilled and asking people to fill it as quickly as possible.
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