Who must take and implement both individuals and the organization to meet the challenges of today. to culture is the pattern whereby individuals who belong to a group, organization and society are educated and incorporated into the activity itself. The culture must be moving and changing according to the challenges faced by individuals, groups and organizations. (Organizations that want to be competitive and be in relevance with its environment, must change their paradigm). This change is one that encourages organizations to introduce into their practice the concepts, theories and processes so that quality can be rebellious to the needs and challenges.
Lester Thurow in his “economic war of the next century, cites four factors that have traditionally been the competitive advantages of organizations: a The availability of natural resources. a In the past the country had a greater amount of natural resources, was the strongest country as its economy developed around this resource. Today this is no longer so true. Japan is an example, because without steel as a natural resource is gaining supremacy in steel industry. Possession of a natural resource and is no guarantee of competitive advantages.
The reinvestment of capital. Before countries with large financial capital, reinvested it in their own territories to ensure the growth of its economy, large companies today are installed in other countries. technology. A represents a great advantage to operate at a lower cost processes, less time and more useful. The use of technology represents a competitive advantage. to the skills of human resources.