At least among women. Men weight their priorities differently and let more convinced by the price (55%). That the spectacle frames here are from a reputable manufacturer, has lost importance for women and men. The brand of their frames is today less important than still at their last purchase of glasses more than a third. What amazed: both sexes are light and timeless frames. Only eight women on the fashion aspect of a version, men on the other hand, they like rather robust and unobtrusive. But age-related differences.
The consumer is younger, the design of glasses is more important. In over 35 years of age, only 33% say the respondents that they attach great importance to the fashionable aspect when buying glasses. * Allensbach glasses study, 2011 information sheet of the representative survey the survey data contained in this table by the market research firm YouGov collected. The sample size is 1.097. The survey was conducted by the 20.02.2013 up to the 22.02.2013. The data were collected by means of an online survey.
The results are weighted and representative for the German population aged 16 and over. Carl Zeiss the Carl Zeiss group is an international leader in optics and optoelectronics. Around 24,000 employees generated a turnover of around 4.2 billion euros in the financial year 2011/12. In the markets of industrial solutions, research solutions, medical technology and consumer optics Carl Zeiss for more than 160 years contributes to the technological progress and improved the quality of life of many people. The group develops and manufactures planetariums, glasses, binoculars, photo / film lenses and solutions for biomedical research, medical technology, the semiconductor, automotive and mechanical engineering industry. In over 40 countries around the world, Carl Zeiss is present with around 40 of production and over 50 service and sales offices as well as around 20 research and development sites. Carl Zeiss AG is 100 percent owned by the Carl-Zeiss-Stiftung. The company was founded in Jena in 1846 is oberkochen. Vision care division of vision care of Carl Zeiss combines all over the world as one leading manufacturer of eye-optical expertise and solutions with an international brand. The Division develops and produces technologically excellent instruments and services for the entire value chain of optics.