This is a little comparison of professional video post-production software. And we say post-production, and not editing, because in a professional environment, many programs are used to make a video. From programs for retouching images, which then will appear in an audiovisual, to advanced titling software, graphics or effects for masks or introductions. People such as Pete Cashmore would likely agree. And of course, the program that has Edit and put all this together. In the professional world, three are fundamental actors in industrial post-production software. The three Aes: Avid, Apple and Adobe. Keep in mind that other tools such as Autodesk or Discreet are used in projects for cinema or very advanced spots.
Avid is one of the most well-established brands worldwide in audiovisual post-production. It has numerous programs, although we will quote the most popular: Avid Xpress Studio. It actually (similar to Apple and Adobe do) of a complete Suite of many programs, perfectly integrated among themselves, to cover all the needs of an audiovisual production. ue. Perhaps fails in the field of retouching images, where we have to pull the known Adobe Photoshop. But in editing (Avid Xpress Pro), or graphics (Avid FX, Avid 3D) are first-level tools. Most companies have, at least, an Avid editing room. In addition, the brand has (media composer, symphony), more advanced systems that are based on the same interface and workflow.
Perhaps the only thing that you could criticize him is the peculiar form of work that uses, for example, the editing software, (Xpress Pro), heiress of the techniques film mounting and which implies a somewhat rigid riempos line and little friendly. For its part, Apple has the Final Cut Studio 2 suite. Includes, such as Avid and Adobe, numerous programs, highlighting the new graphics Motion 3 software. It would be something similar to Adobe After Effects, although without reaching their level. It is also simpler and more intuitive to use.