Benedicte says not surprising that the idea of “corporate social responsibility (CSR) is currently adopted by many actors and sectors of the international political context. Many groups, both activist movements, such as major participants in the business community, financial institutions and development agencies see it as a way to improve the quality of life of people. At the same time it can reach the protection of the environment. In the Latin American context, CSR has been launched as a tool for competitiveness and development (Vives, 2004, Peinado-Vara, 2004). The two dominant theoretical perspectives in the debate on CSR are, on the one hand, business ethics, and other business management. Under the first theoretical perspective we discuss the ethical arguments for and against the idea that companies have a social responsibility that goes beyond producing a surplus and to comply with the law. Under the second theoretical perspective, the major purpose of taking a social responsibility not only has an ethical aspect, but also good business.
Then the debate is about methods to include CSR in business operations. Benedicte appointment must be remembered, that the roots of CSR are in Judea laws pre-Christian time (Klausen, 2000). Others have found information on corporate governance in the archives of the United States between 1950 and 1960 (Melling and Jensen, 2002). That social responsibility was seen as a moral obligation and personal responsibility of the owner of the firm (Bowen, 1953; Davis, 1963). CSR means the practices of the corporation as part of corporate strategy, complementing and supporting the major business activities, seeks to prevent harm and promote the welfare of “stakeholders” (customers, suppliers, employees, financial sources, the community, government and environment) through to comply with rules, regulations and voluntarily go beyond them “(Vives, 2004:1).
Definitely, it should be noted that given the political reality that Venezuela is currently facing can not be denied that caused damages in the business sector, making many firms not continue their operation, and others have to re-engineer their operations, administrative systems to meet the new challenges that the current government has decided to pursue his socialist revolution, forcing the Venezuelan management, especially SMEs, are located more in the role, commitment to be followed in relation to providing a social responsibility and work for all a reality in an interesting letter about it, published in Money magazine says 181, which is a pleasant surprise to discover that Most Venezuelan and foreign companies with a presence in the country develop multiple programs to support the noble causes for the dispossessed, the environment and health and education of children. Admittedly quoted article, that the important and positive is that if corporate social responsibility in Venezuela, which can be felt in concrete, built schools, maintenance of green areas for recreation, donations institutions hospital serving children and communities with fewer resources, in support of those affected by AIDS or cardiovascular problems, in encouraging creative skills in order of solidarity that occurs in results for a better country. m.