Benedicte says not surprising that the idea of “corporate social responsibility (CSR) is currently adopted by many actors and sectors of the international political context. Many groups, both activist movements, such as major participants in the business community, financial institutions and development agencies see it as a way to improve the quality of life of people. At the same time it can reach the protection of the environment. In the Latin American context, CSR has been launched as a tool for competitiveness and development (Vives, 2004, Peinado-Vara, 2004). The two dominant theoretical perspectives in the debate on CSR are, on the one hand, business ethics, and other business management. Under the first theoretical perspective we discuss the ethical arguments for and against the idea that companies have a social responsibility that goes beyond producing a surplus and to comply with the law. Under the second theoretical perspective, the major purpose of taking a social responsibility not only has an ethical aspect, but also good business.
Then the debate is about methods to include CSR in business operations. Benedicte appointment must be remembered, that the roots of CSR are in Judea laws pre-Christian time (Klausen, 2000). Others have found information on corporate governance in the archives of the United States between 1950 and 1960 (Melling and Jensen, 2002). That social responsibility was seen as a moral obligation and personal responsibility of the owner of the firm (Bowen, 1953; Davis, 1963). CSR means the practices of the corporation as part of corporate strategy, complementing and supporting the major business activities, seeks to prevent harm and promote the welfare of “stakeholders” (customers, suppliers, employees, financial sources, the community, government and environment) through to comply with rules, regulations and voluntarily go beyond them “(Vives, 2004:1).
Definitely, it should be noted that given the political reality that Venezuela is currently facing can not be denied that caused damages in the business sector, making many firms not continue their operation, and others have to re-engineer their operations, administrative systems to meet the new challenges that the current government has decided to pursue his socialist revolution, forcing the Venezuelan management, especially SMEs, are located more in the role, commitment to be followed in relation to providing a social responsibility and work for all a reality in an interesting letter about it, published in Money magazine says 181, which is a pleasant surprise to discover that Most Venezuelan and foreign companies with a presence in the country develop multiple programs to support the noble causes for the dispossessed, the environment and health and education of children. Admittedly quoted article, that the important and positive is that if corporate social responsibility in Venezuela, which can be felt in concrete, built schools, maintenance of green areas for recreation, donations institutions hospital serving children and communities with fewer resources, in support of those affected by AIDS or cardiovascular problems, in encouraging creative skills in order of solidarity that occurs in results for a better country. m.
Two things must be done to adapt and change products and services that are offered, and adapt and change the ways they produce and deliver to the market. These two concepts are known respectively as product innovation and process innovation. Change may occur in the equipment used to produce the product or service, or it could be the way in which structures and organizes the process.
This new paradigm puts businesses in a world where knowledge is the one who leads to an improvement of their innovation capabilities, so that helps promote the efficiency and effectiveness of the organization, in order to gain competitive advantage, since themselves must anticipate the likely future for the purpose of their experiments, the consequences of their innovations, the reactions of customers. Its effects are: As a means of technology management helps both manage projects and to strategically develop the resources of the company.
This is the question of how we can more effectively manage the process of changing our products and services, and the ways in which these are produced and distributed. Change without any sense of direction is unlikely to succeed. If you start without knowing where you are going is quite likely end up somewhere else. Change is demanded from several different instances at the same time. Faced with this reality of being prepared for change, management should know that as you improve your skills on the management of change, allow your company to solve problems and seize new opportunities and technologies to benefit customers, shareholders, and often employees.
Sometimes the change as we quote is driven by technology, sometimes there are other factors that promote change. But regardless of the need to carry change, the principles are the same. Small and medium enterprises (SMEs) have many advantages when implementing change. They can react quickly, its owners are committed people and staff are often very loyal. However, it is easy to manage change.
Unfortunately in organizations in recent decades, the morale has left much to be said among its members, especially in regard to management, the heads that have become contaminated from corruption, undermines the image of the company and its organizational climate. Solutions proposed: – Make a good analysis and description of positions, all with the aim of joining the company suitable workers. – With regard to lack of training and staff development worker, the streamlining of the training program established by the INCE, (case of Venezuela), facilitates the realization of ambitious programs to educational activities that wish to implement corporate contributors to the institute. Administrative staff could participate in refresher courses offered by the virtual university and corporate Monterrey Tech is headquartered in Valencia as some companies Mavesa and Procter and Gamble. – Promote human resource in the sense of belonging with the company. This is accomplished through a management capable.
National universities have the mission to prepare capable managers. To make better use of knowledge management student might carry out internships in companies that enable the professional future empathize with the needs and organizational culture of companies in the region and even domestic. – The manager must convince employers and shareholders that the costs of the courses update is a personal investment in the future. The current staff will be able to successfully implement new management tools and technological advances for the benefit of the company. – National universities have a duty to be a manager with a strong sense of ethics, morale and professionalism in order to minimize contamination by corruption in business.
– An organization may have a new technology, with excellent financial entices, with a strategic planning model but if the human talent is not regarded as the driving force behind the company, the sum of the efforts will be weak and not sustainable in time. To achieve true synergy and business environment in addition to legitimate prevailing achieve success based on values is due to: 1) Provide a respectable job site so that the person knows and boosting their strengths and improve weaknesses. 2) Provide the way for a new trial as a human being and grow self-esteem. This would not only be taking a company to excellence but we create better people for a better country. Definitely keep in mind is very valid, as we are reminded Chichi Paez (2005) It is necessary and indispensable that those responsible for managing the human factor for companies to establish appropriate mechanisms to appraise the performance of workers aimed to recognize performance outstanding, where one component of this evaluation is to enhance the skills highlighted by members of the informal structure. Although the term ‘competence’ is used by human resource managers as a significant again. This term is very old, because it has two meanings: to compete and compete, which come from the Latin verb, shall be ensured, which means one thing to go to meet other, meet, match.