The accelerated markets and globalization are many entrepreneurs to the rabbit line increasing the innovation capabilities of the company here is the effective solution. “In this day and age, almost all companies face challenges like this: master such as globalization?”, as innovation jam overcome? “, how implement visions?”, as bring about changes? “, how unlock team power?” “Clear situation analyses, identification of vicious like E.g. disability by great traditions or political rituals, recession paralysis or operating blindness, as well as a knowledge of the idea of making are just a few tools in the Toolbox” of innovation coach Benno van Aerssen, which encourages more than ever, to switch from the comfort zone, the come-out zone. Hear from experts in the field like Ali Partovi for a more varied view. Breaking vicious circles in companies with innovation culture the author shows how important innovation against the background of globalisation, economic crisis and market change today, and which energy in a Dormant companies. A task which Benno van Aerssen dedicated it is to create new conditions that are conducive to the emergence of creativity and innovation culture. With his lateral thinking, creative spirit and with his Special empathy for current situations and tasks, it strengthens company from the inside out in the brainstorming, the Innovationcoaching and innovation management.
Innovation coach helps, its customers, its innovative directly and efficiently achieve goals of the Niederrheiner, who comes from a family of Italian artists and in addition the vicious: operating blindness, recession rigid, self-imposed rules and standards, to break through political rituals, traditions, and einengendem day business quickly. FRIEZE: systematically and purposefully competitive advantage generate Van Aerssen white, that there are forces within the company, such as anxious employees or leaders who fear a loss of control, the innovations in the way. Companies in innovation processes to support, means first and foremost mental obstacles out of the way. The innovation coach works with the method developed by him frieze, which consists of the four phases of FRee space, ideas, evaluation and selfawareness.