Let us define what it is – the anchor words, or else they are called anchor text. This is the text that contains the link. For example: make money on internet – link anchor words which are the words' make money on the Internet. " I hope it is clear. The importance of anchor text can not be overestimated. Apparently search engines (I will not speak for all, I prefer Google), it is tex back links to your site influences which queries your site will be released in the first position, and on some will not. You can optimize your pages to opupeniya, use the keywords a number of times a page, magic in the coffee and beat the tambourine, but if you put links to a page with just the wrong anchor text, it never rises to the desired position. Already a classic example was the request to 'click here'.
try to enter this query in Google and you will be surprised at the first page will download Adobe Reader, which may look like, not will find this text in any page content, or to address, nor in the descriptions of pictures. But hundreds of thousands of pages, if not millions, will be a text type 'to this content need Adobe Reader' link and next – click here. Conclusion do not difficult: the most important in the search rankings is the quantity and anchor text backlinks. And, no matter how optimized page for the request, which she has a URL, and what her image. What is important is the text of the backlink. If I I want to move page request 'candida albicans life cycle', I put a link to it with such an anchor. And it would be like saying Google that the page corresponds exactly to the request. Well, sort of explain. For current information please go to my blog.