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The client expects a lot from your website, that’s for sure, but many do not understand or underestimate the work and details that one must have to succeed in building a successful website. No site is considered well done and is highly functional may have been developed with lightness. Some of the fight is apathy – provides little textual content and not strategically interested in writing them for the web. – Focusing on details trivial project. Classic, wants to see your logo transforming into robots, but not interested in putting the web address on their business cards. – Think that usability is a style of programming. More information is housed here: Marc Mathieu. When we explained the importance of navigation and communication approach, you can simply say “yes I understand, but I like the menu with images.” – Etc.

(coming soon write a specific article about the huge amount of apathy) THE DRAFT is not as profitable as to give the fantasy is lost over time and every day we become more worldly and realistic, little by little the young man is dying idealist who gave the most to a project, even if the pay did not cover this over-exertion. No doubt pay bills, payroll and gasoline also makes us professionals, forces us to think in terms of monetary return and estimate more than our work and time. As much as we are aware of the benefit and professional pride that gives, to have a full portfolio of significant projects in our capacity, there comes a time when our survival instinct leads us to be practical and cold, with some projects, whose profitability is your willingness cover. It should be clear that I do not mean to do or things we promised in the range of services we deliver to the customer but the quota of creativity and extra work as professionals we often give our projects, which represent the difference between deliver a successful project and one fabulous. PROJECT NO FUTURE One thing is that the customer does not care about the usability or the positioning is quite another to not even really care what will happen to your site, do not look at me like, because it happens, I’ve had more than one customer who told me I asked if there will be “laundering money” to the project, he simply shows a lack confusing, on one hand you want a site “pretty”, but otherwise do not cooperate at all, nor have any idea how that will help your business. Professional ethics requires us to help you hone their ideas and give them on how our make a website, a tool for your business by market.

And if even so, continues his “confusion”, I think nobody can say if we stop being altruistic and focused on the job for which we paid. After all who wants to complicate your life unnecessarily. Now come because he titled Facts that hurt, no one said that working on the website was the most selfless profession in the world. And they said someone who could fall into an irreversible state of autism disappear if one day the Internet. FINAL WORDS Believe me I love the web, and always do my utmost to persuade the customer to fully empathize and identify with the project, but does not always work and then there is more that, activate the autopilot and finalize the project as presentable as possible.