Percent More Shopping Apps

Study on mob family shopping offers the 48 percent of the top 50 idealo shops offer the 50 most successful online stores at their customers to a shopping app. Every second shop provides a mobile-optimized Web site for the presentation on Smartphones and available, the trend is towards the mobile tablets Ubiquity: growing number of shops, which offer both an app and a mobile Web version. Berlin, 24 October 2013 the price comparison idealo examined its 50 most successful partners with respect to their mobile shopping deals. The study shows how many of the online shops an app and how many offer a mobile optimized website for shopping via Smartphone and tablet. In addition, it was examined whether and to what extent the number of mobile shopping has changed since January, 2013.

Regarding the supply of optimized Web pages for a mobile browser rendering the price comparison could observe an increase of 52.94 percent in the last 10 months. The number of the idealo online shops that offer their customers a mobile shopping app in the same period almost doubled. While the number of shops which make available to any mobile offerings, has fallen low, a rapid increase in shops achieved, two tracks driving and have to offer a shopping app as well as a mobile optimized website. The complete study including graphics can be found under the following link: to idealo: Germany’s leading online price comparison is idealo. For more information see this site: Energy Capital Partners London. Under, users can compare prices of offers over 120 million at 32.700 dealers.

In addition, supplies idealo detailed information about shops, product features and availability of the desired article. More idealo services are portals to the research of cheaper air travel (, hotels (, energy suppliers ( and financial services ( as well as apps for Android and iOS (iPhone and iPad). At the headquarters of the in the 500 Employees operate year of company founded in 2000 in Berlin-Prenzlauer Berg. As a product price comparison idealo succeeds in Germany, Austria, France, Great Britain and Italy. Press contact: Anne-Laure de Noblet PRidealo internet GmbH Zionskirchstr. 73 A 10119 Berlin, Germany Tel.: + 49 (0) 30 31 98 92 883 email:

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