I would like to take advantage of this article to give some few options on how to adjust a campaign with Google Adwords. If we put the title of the announcement as well. Title: keyword: tudominio. com ad keywords are always displayed as title of search results when someone searches for. Thus tripled clicks, because our ad always takes the title of your search key words. We should also keep in mind of we want to announce us, want out our ad in the search results, or we want to go out in pages with content tailored to our promotion. In this case, if we want to experience a little can make a same campaign with two different ads, one for the search results, and another for pages of content. Thus have greater control over clicks useless that does not help us, if we find a keyword that spends more clicks than others does not bring results, and we should delete it or replace with another.
We should also take into account, as we write our keywords, here is a copy of how to be able to adjust the words keys that we use for our campaign. Use keyword match types to better target ads: keyword = broad match keyword = match the phrase exact keyword = match exact term – only keyword = not match this term + keyword = key word of broad matching once taking the key words positive sunsets and adjusted we should put too negative keywordsthat you don’t want your ad to show. Always depending on what we announced, we present or want to sell, we should prepare a sales strategy.What you should not miss in any case, is a brief or a detailed analysis on the results of search for the topic that we promote to meet and know better the niches, or saturated themes.