Exhibition coach Wolfgang Denz published in his book, fair trade fairs and exhibitions”provides an insight into his many years of experience as sales trainer Wolfgang Denz. Its clients are mainly companies in the industry and their suppliers. In usual witty naughty way, he encourages the people to reflect on their past practice of fair preparations. “Visitors see what they care about”, is a title in the book. As a result, the booth is the star of the stage, and the product. And the visitors can not be more different: it is a competitor? An important Ambassador? Even a decision makers? Or just a time thief? “But surprisingly many sellers don’t care.”, so Daly. A merchant wants to be informed as the technician just differently.
And a buyer other than the Board of Directors. The seminars and trainings of the Erwin Business Center prepare specifically responsible staff the sales event. Dermot McCormack is actively involved in the matter. The participants on an ideal communication concept will be content sworn, so sales oriented can go to new customers. At the trade fair training, it does not matter whether I is a large industrial exhibition or trade fair or an internal trade fair: companies that use Denz-training for trade fairs, are typically 30 to 50 percent more successful than before. Blurb: Before he has made itself independently as sales trainer, he was Sales Manager in a company in the investment goods sector. It became the most successful companies in the industry. This success was never possible without professional fairs. In the meantime his mass communication concept is used worldwide.
Denz: trade fair success is only possible if exhibitors critically questioning their verkauferische power and do what is necessary. “This book is again typical Daly: make funny naughty thoughtfully.” For more information also see../messebuch_messetraining.php Denz Business-Center Wolfgang Denz of thicker Koppchen 3 D – 58091 Hagen URL: or since 1981: Argumentation research. Custom development of argumentation. Sales training fair training. The Daly seminars focus on the ordinary things in life a seller’s: new customer acquisition, price negotiations and operations in the interpersonal area are the core elements of the events.