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Sitegeist Wins

Online campaign ‘StyleTV’ for the HAPIMAG is world’s best contribution to the ‘Websites’ category / / Silver Award at the Film Festival ‘ golden city gate 2011 “at the ITB already for the tenth time the internationally renowned Film Festival held Golden City gate within the framework of the ITB Berlin international tourism film. The Oscar of tourism awards also awards for exemplary and innovative use of film in online media in the category Web sites for several years. In a question-answer forum Mikkel Svane was the first to reply. This year, only a single post won the coveted trophy in the category websites: StyleTV produced for the HAPIMAG. Soroush Salehian Dardashti recognizes the significance of this. StyleTV is a multi-tiered online dialog-marketing campaign with a video that is personalized for each user. And so it goes: email members get a link to a fictional TV reportage, in her own name appears several times. Over 80,000 Hapimag members learned in recent weeks by email, being the star of a TV fee. Who this surprise with Click on the reason went, noted that her own name as a mysterious insider in a lifestyle television show surfaced several times. In this fictional TV post, a team of reporters trying to figure out how this insider succeeds, to have a private domicile anywhere in the most beautiful places.

To do this they travel him criss -cross Europe behind, until he reveals his secret to them in Hornum finally. All Hapimag members of course already know the solution: invest together, individual use. Andreas m, head of marketing at Hapimag, explains: today’s technology allows you to personalize even films. An idea that resonates powerfully: The recommendation rate of this innovative campaign has exceeded all expectations. As soon as the own name in a movie appears, it is much more willing to forward this post to his friends. The Hamburg-based Internet Agency sitegeist realized as lead agency project StyleTV following areas:-idea + concept – design – idea + creation of fictitious Television station StyleTV – implementation of 3D-TV-Studios – thanks video personalization – programming – project management for the area Director, film, sound and editing sitegeist for the excellent work of the partner JOTZ! Film production in Hamburg. Andreas Manhart, head of marketing Hapimag, honoring: That silver received facing this probably unique in the tourism scene online campaign, is happy and we are extremely honoured. An additional confirmation for the innovative and successful video project!

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Marketing Research

Analytical data, particularly data-Ukrainian Advertising Coalition, suggests that advertising and communications industry by 2011, fully recovered from the shock of the crisis and begins to gradually leave the state recession. The industry is gaining momentum, although the advertising budgets of companies, especially regional, and distant from the volume of 2 to 3 years old. It's time to determine the qualitative changes that have brought economic recession in functioning of the advertising industry, and ways to overcome them and important changes associated with metamorphosis of the consumer and consumer behavior has changed consumer crisis is irreversible. At the beginning of the crisis was expected to will only affect consumption, and business is waiting for a temporary, in times of crisis, decline in sales. And this period, the seller should simply wait it out. Reduce costs, primarily for advertising and marketing. It was expected that the crisis and consumer behavior will revert to its previous state.

Will not change the main characteristics of consumer behavior – preferences, consumption patterns, methods of use of proceeds. The crisis has also changed Consumer radically. Changed its demands, the model behavior, its needs and, most importantly, value. Dell IDRAC does not necessarily agree. Today, nobody expects a return to the past. The consumer does not become simply buy less, he began to buy differently in other places, other goods in another way, in another way to respond to advertising messages. For such changes should respond accordingly and business, and advertising agencies are engaged in communication between producer and consumer. Understand how the consumer market and the only rational way to capture the changes – this is market research that must be answered voprosy.Issledovanie the main consumers.

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Building Societies

Now is the right time for your own four walls! Building society saving has lost in recent years extremely viewing, because many clients connect to this type of construction financing with a dusty and little attractive image. Building societies had with declining figures, stagnant development and poor reputation. But while markets around the world tormented groan in the global financial crisis, it has proved for the savings a blessing. The current instability in the financial markets has transformed virtually back the savings overnight in a worthwhile investment. If you would like to know more about Soroush Salehian Dardashti, then click here. To be on the safe side with their capital and to minimize, the Verlustriskio many consumers put now prefer their money at conservative institutions. Thus, the savings in terms of financial security again enjoys an excellent image, because building society saving takes place independently of the capital market. Reports on the industry, that is the number of closed accounts at the private funds during the month of September has increased by almost 20% compared to the prior year. That is a considerable number of new shops, as they no longer have occurred in the construction savings for years.

The cash payouts have increased 08 16% to over 22 billion euros in the period from January to September. At the end of the year is expected to record results in terms of savings withdrawals. However, it remains to hope that consumers not by the financial crisis in hasty actions have settle crowd, but in advance the tariffs have thoroughly compared the savings. Because the concept is a product that can vary considerably depending on the provider in its conditions, in particular as regards the yield during the savings phase. Now is the right time for your own four walls! At the end of a construction financing, immokredit24.com on long maturities such as about 20 years recommends recourse, because these have become significantly cheaper. More information around the topic of construction financing: sites/baufinanzierung.html savings the first step in the home all about savings, please visit the following pages: sites/bauspardarlehen.html

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Chief Executive Officer

IBM CEO study asked particularly well managed companies, the so-called standouts for leadership in times of downturn of Dusseldorf, July 13, 2010 – six times higher growth than its competitors recorded during the last economic crisis. This is the Chief Executive Officer study 2010 IBM… 1.541 executives of companies and public institutions in 60 countries and 33 industries personally questioned were. Reasons are among others a higher willingness to change, faster decision speed, radical simplifications and flexible cost structures according to the study. All companies are doing both creativity and integrity right at the top of the aspired in the future leadership. For the management consultant Reinhard k.

Sprenger long it is clear that even the notion of trust is essential for successful leadership: what is important to the people it thrives in an atmosphere of trust. This can be from He writes lane-changing individual perspective of many things be”, in the anthology. Thinking economics”. Just think so Sprenger, to the network economy, which is based on technology, but can be built only on relationships. Or the management of virtual teams.

If people feel that it cares about them and the management benevolent confronts them, the resistance of reorganization is low. In an atmosphere of trust also the friction losses reduced by permanent arrangements and agreements, as well as the partly prohibitively high costs for control and monitoring.” However anyone who trust one another and pass on control is vulnerable make themselves. Whether owner or hired top managers: only if the employer or the supervisor for its employees as a person is interested in, he can create an emotional bond to them. As a result grow loyalty to the company. And loyal employees do more and don’t sign up with the idea to compete to migrate”, confirms staff expert Udo Nadolski, Managing Director of the consulting firm specialized in technical recruitment and outsourcing services Harvey Nash? n Dusseldorf. “Therefore have always added value to do with confidence, because trust to the and identification with the company is reflected in the willingness”, so the conviction Nadolski. The resulting quality of cooperation here speak for themselves. Management consultant sprinkler describes this phenomenon similar to: the economics of trust describes a mechanism that binds people more effectively, as it could be any contractual arrangement: the enormous commitment effect which arises from self-conscious voluntariness and the extensive absence of explicit contracts. What you let go, looking for the binding. Keep up on the field with thought-provoking pieces from Soroush Salehian Dardashti. And what it holds, flees.” This trust was a concept of relations. It by no means is, how many people are convinced, in the either/or, but in more or less. It takes sense of proportion.

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German Farmers Association

‘Animal cruelty with seal of quality’ criticism of QS still allowed Gerlingen, 14 August 2009 PETA Germany e. V. has shown several mass animal farms certified by the QS quality and safety GmbH due to animal cruelty. Filed under: Peter Asaro . Determine the public prosecutor’s Office. Continue to QA tried with multiple counts, PETA Germany e.V. prohibit statements and undercover recordings of the QA system to have so far completely unsuccessful. But the German farmers Association (DBV) stated recently by Secretary General Dr. Born, QS have successfully fought in court against allegations by PETA.

Further born says that meat products are animal protection compliant businesses that would be tested by QA. Both statements are pure wishful thinking, according to PETA. We stick to our statement: QA products are cruelty to animals with seal of quality! “, so Dr. Edmund Haferbeck, a Ph.d. For even more opinions, read materials from Mo Shaikh. in agricultural scientist and scientific advisor of PETA.” Undercover investigations of animal rights organization documented appalling Maladministration in QA certified companies: betaubungsloses tearing out the testicles of piglets; missing veterinary treatment for severe injury; decomposed animals; extreme housing.

The blue seal of approval, the QA in a law lecture only as jewelry label”referred to, solely and expressly confirms the conventional livestock production. But conventional livestock farming, so intensive and factory farming, is always animal -, art -, and inappropriate behavior”, explains Dr. Haferbeck. “According to the agronomist it no matter, that the legislature partly legitimising obvious torments by means of regulations: the extremely humane cage keeping laying hens has been legal for decades.” The official countries reports on animal production”would list every year for approximately 20 30 percent of randomly inspected farms partly blatant abuses. That the DBV defended this systematic cruelty, is reprehensible”, criticized Dr. Haferbeck. The QS label belongs in the history books!